Team Principal

John Hardy

John has a career spanning over 20 years as a British Rally driver and has competed in marques such as Ford, Peugeot, Vauxhall, Seat and Mitsubishi at local and national level.
With class wins and high rankings (even with novice DJ’s and Journalists as co-drivers, for charity) and as an instructor in driving and car set-up at Rally Schools including Castle Coombe, John’s knowledge and experience makes him a natural leader for Excite Team GB.


Excite Team GB

Britain’s only professional Dakar Rally Team




Excite Team GB is the brain child of John Hardy, Team Principal and Driver.

It has long been his dream to travel to South America to race the world famous event and test his ability against the best in the world of cross-country and endurance racing.

Sponsor & Partnership Manager

Dean Faulkner

Dean works closely with us to provide a full range of services from strategic planning, research and rights negotiation to sponsorship activation and communications. Dean’s company, IML Sports Marketing (part of the Isogon Marketing Group), is active in many international professional sports and an energetic communications agency – passionate about British sports sponsorship at all levels of competition and able to deliver on a broad range of brand and business objectives.

Tel: +44 7841 974376